Brand Advertising Campaign of the Year!

It's iPhone. The best brand-driven advertising program of the year. One of the best advertising campaigns in recent history, maybe ever. We're proud to announce it.

No product has been better or more successfully introduced in classic, charming, demonstration commercials that elegantly show us everything we can do with the amazing iPhone.

Including making phone calls.

iApple, to coin a phrase, is one of the biggest, most competent, most capable brands on the planet. It's also one of the sweetest, neatest and most inviting brands we'll ever encounter.

Nobody matches Apple for truth and reality. Genuineness. Honesty. Simplicity and clarity. We feel good watching iPhone advertisements, we are totally seduced and entertained, and we feel the iPhone was made just for us.

Most companies don't understand 'brand' advertising. They think 'brand' is about image. Or just corporate stuff. Or about how good (soft, sappy, emotional) they are.

That's a juvenile perspective.

Yet it's a perspective still shared, believe it or not, by old brains.

Most people know that an authentic brand-driven advertising platform shares what the brand means, what it does, how it connects, how it helps, how it charms, and how it pleases.

You know, all the things that ... sell.

All of us loved iTunes. But there's nothing necessarily youthful about this new product. iPhone is just very real, very ageless, very timeless, very beautiful, certainly made for all of us, and maybe, just maybe, perfect.

Kudos to Apple and their internal teams and outside partners.