Probably the best campaign on television today

We don't know if U.S. oilman T. Boone Pickens has a major stake in American natural gas.

Frankly, we don't care.

Mr. Pickens's simple, plain talk introduction of a stunningly simple, brilliant plan for energy evolution in this country is, in a word, breathtaking.

No politican has articulated a concept so simply, so clearly.

No public interest group has expressed such a rational, common sense approach to taking responsibility for our energy future.

No critic, at least so far as we can see, has seriously challenged Mr. Pickens's approach, which is not only informative, but educational. This is the kind of idea we tell our friends about.

Mr. Pickens, and the people who worked with him to create these messages, deserve major kudos.

A complicated energy scenario is rationalized and made clear.

A major opportunity is clearly articulated.

A rational transition is explained in detail.

A viable choice is presented for all of us.

Communication does not get any better than this.

This is a program to be admired for a whole host of reasons, not the least of which is to be considered and evaluated by energy decision makers.

And there's a simple test for the Pickens Plan.

Does anyone have a better idea?

P.S. We have no connection with the PickensPlan, their people, or their agencies.