What do you do?
We just checked.
It hasn’t changed.
It’s still being used.
The Toyota motto, amazingly, is ‘moving forward’.
Brand strategists notice these things.
Everyone on the planet, it seems, has noticed, too.
As in ‘moving forward’ scarily, as your Toyota or Lexus inexplicably accelerates?
As in ‘moving forward’ relentlessly, as you pump the brakes on your Prius, in vain?
As in ‘moving forward’ uncontrollably, while the power steering on your Corolla has different ideas about where you want to go?
Perhaps Toyota made a conscious decision to protect the slogan.
Perhaps it's been overlooked.
Perhaps it should have been quietly removed.
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